Behavior Analysis and Learning A Biobehavioral Approach, Sixth Edition

Psychology

Behavior Analysis and Learning: A Biobehavioral Approach, Sixth Edition by Carl D. Cheney and W. David Pierce
Understanding Research Methods: An Overview of the Essentials, 10 edition by Mildred L. Patten and Michelle Newhart
Narrative and Meaning: The Foundation of Mind, Creativity, and the Psychoanalytic Dialogue by Joseph D. Lichtenberg and James L. Fosshage
Roger Dooley – Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Personality in Nonhuman Animals By Dr. Jennifer Vonk, Dr. Alexander Weiss, Dr. Stan A. Kuczaj

Behavior Analysis and Learning: A Biobehavioral Approach, Sixth Edition by Carl D. Cheney and W. David Pierce

Using a consistent Skinnerian perspective, Behavior Analysis and Learning: A Biobehavioral Approach, Sixth Edition provides an advanced introduction to the principles of behavior analysis and learned behaviors, covering a full range of principles from basic respondent and operant conditioning through applied behavior analysis into cultural design. The textbook uses Darwinian, neurophysiological, and biological theories and research to inform B. F. Skinner’s philosophy of radical behaviorism.
The sixth edition expands focus on neurophysiological mechanisms and their relation to the experimental analysis of behavior, providing updated studies and references to reflect current expansions and changes in the field of behavior analysis. By bringing together ideas from behavior analysis, neuroscience, and epigenetics under a selectionist framework, this textbook facilitates understanding of behavior at environmental, genetic, and neurophysiological levels. This “grand synthesis” of behavior, neuroscience, and neurobiology roots behavior firmly in biology. The book includes special sections, “New Directions,” “Focus On,” “Note On,” “On the Applied Side,” and “Advanced Section,” which enhance student learning and provide greater insight on specific topics.
This book is a valuable resource for advanced undergraduate and graduate students in psychology or other behavior-based disciplines, especially behavioral neuroscience. For additional resources to use alongside the textbook, consult the Companion Website

Understanding Research Methods: An Overview of the Essentials, 10 edition by Mildred L. Patten and Michelle Newhart

A perennial bestseller since 1997, this updated tenth edition of Understanding Research Methods provides a detailed overview of all the important concepts traditionally covered in a research methods class. It covers the principles of both qualitative and quantitative research, and how to interpret statistics without computations, so is suitable for all students regardless of their math background. The book is organized so that each concept is treated independently and can be used in any order without resulting in gaps in knowledge―allowing it to be easily and precisely adapted to any course.
It uses lively examples on contemporary topics to stimulate students’ interest, and engages them by showing the relevance of research methods to their everyday lives. Numerous case studies and end-of-section exercises help students master the material and encourage classroom discussion.
The text is divided into short, independent topic sections, making it easy for you to adapt the material to your own teaching needs and customize assignments to the aspect of qualitative or quantitative methods under study―helping to improve students’ comprehension and retention of difficult concepts. Additional online PowerPoint slides and test bank questions make this a complete resource for introducing students to research methods.
New to this edition:
New topic section on design decisions in research
Additional material on production of knowledge and research methods
Significant development of material on ethical considerations in research
Fresh and contemporary examples from a wide variety of real, published research
Topic-specific exercises at the end of each section now include suggestions for further steps researchers can take as they build their research project.

Narrative and Meaning: The Foundation of Mind, Creativity, and the Psychoanalytic Dialogue by Joseph D. Lichtenberg and James L. Fosshage

Narrative and Meaning examines the role of both in contemporary psychoanalytic practice, bringing together a distinguished group of contributors from across the intersubjective, relational, and interpersonal schools of psychoanalytic thought.
The contributions propose that narratives or stories in a variety of non-verbal and verbal forms are the foundation of mind, creativity, and the clinical dialogue. From the beginning of life, human experience gains expression through the integration of perception, cognition, memory and affect into mini or complex narratives. This core proposal is illustrated in chapters referencing creativity, psychoanalytic process, gesture, and sensory-motor activity, dreams, music, conflicting narratives in couples, imaginative stories of adopted children, identity, and individuality.
Including a major revision in theory based upon an expanded definition of narrative, this book is an essential read for any contemporary psychoanalyst wishing to use narrative in their practice. Featuring essential theory and a wealth of practical clinical material, Narrative and Meaning will appeal greatly to both psychoanalysts and psychoanalytic psychotherapists.

Roger Dooley – Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
Discover ways for brands and products to form emotional bonds with customers
Includes ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Personality in Nonhuman Animals By Dr. Jennifer Vonk, Dr. Alexander Weiss, Dr. Stan A. Kuczaj

This stimulating and comprehensive collection brings together multiple perspectives on the topic of personality in nonhuman animals—linking historical perspectives, theoretical approaches, methods, and cutting-edge discoveries. Experts from various fields describe their findings on species ranging from dogs, cats, chimpanzees, and dolphins to sharks, snakes, and other reptiles.
Chapters not only discuss the evolution of personality, but also describe potential applications within the areas of animal-human interactions, animal ethics and welfare, conservation science, and other areas. A key focus is the role of genetics and the environment in determining animal behavior and personality, including related traits, such as creativity and boredom. These chapters present the study of personality in nonhumans as a means by which we can better understand medical and psychological issues specific to our own species as well.
Chapters include:
Taking significant steps in advancing the study of animal personality, Personality in Nonhuman Animals will engage personality psychologists, comparative psychologists, and behavior ecologists as well as conservationists, zookeepers, livestock managers, and all those interested in the brain and behavior of animals.